¡Benvinguts Bienvenido Willkommen Wellcome Ongi Etorri!
BC Biel Consulting
Biel Consulting has a long national and international professional trajectory and born in the socio-sanitary area which facilitates the innovation for a better aging, taking into account the demographic change.
Demographic change has generated a global market called “Silver Market” that offers challenges and opportunities to meet a new profile of people who generate 50% of the world’s consumption, and only 7 to 10% of the marketing strategies are addressed to them.
Society is aging
The segment of the population over 50 is the one with the highest growth worldwide and the prediction of life expectancy is also at an all-time high. In 1995 there were 70 million people in the EU over 60—almost 20% of the total population. By 2020 this figure will rise to 25%. By 2020 life expectancy is estimated to be 90 years. People between the ages of 60 and 90 a new phase of active life will begin to emerge, for which there are no current specific concepts.
Important purchase potential
The Baby Boom generation accounts for almost half of the consumer spending on packaged goods and will control 70 percent of disposable income by 2020. People over 50 are more likely to say they have the ability to make a “major purchase, such as a car or household appliance or significant reform of their home”.
services we offer
* The MAX mark and the modular simulation suit age design are used with the permission and license of the owner Volkswagen AG.