identification and validation of a new market niche

1. Starting point
Analysis of levels of comfort and control of the quality of the air inside the buildings of the Algarve region.
Objective: To explore the possibilities of offering services to the segment of elderly people with respiratory difficulties.

2. Performances

  • Analysis of the service, customer portfolio, and the competitive position.
  • Identification of the market niche and new business opportunities.
  • Development of concept and prototypes.
  • Survey and validation.

3. Results

  • Identification of a new population sector to offer a new product and an innovative and attractive service.
  • Recommendations for business opportunities, partnerships and external financing.