identification and validation of a new market niche
1. Starting point
Analysis of levels of comfort and control of the quality of the air inside the buildings of the Algarve region.
Objective: To explore the possibilities of offering services to the segment of elderly people with respiratory difficulties.
- Analysis of the service, customer portfolio, and the competitive position.
- Identification of the market niche and new business opportunities.
- Development of concept and prototypes.
- Survey and validation.
- Identification of a new population sector to offer a new product and an innovative and attractive service.
- Recommendations for business opportunities, partnerships and external financing.